ARG (AUGMENTED REALITY GAME)

presented by

D. ballowe

Ct rivera

gamers want

compelling storytelling

that is transmedium,

not just  big explosions and cool guns.

HELLDIVERS 2 — voted Best Action Game, Best Community Support, Best Multiplayer Game and Best Ongoing Game at the 2024 International Game Awards — is the much anticipated live-service sequel to the original HELLDIVERS.

A critically-acclaimed, culty cooperative action shooter produced by Arrowhead games, HELLDIVERS 2 features a heavy-handed satirical authoritarian tone and so many giant explosions and crazy lasers.

It may sound like any other shooty game, but HELLDIVERS 2 does 2 things especially novel: Cooperative-only shooter play and exceptional player-integrated universe building where players have influence over the outcome of the ongoing war.

There’s many examples (Warhammer 40,000— to list a shining one) of game lore carrying a game for years. Lore and universe building draws in new players and retains veterans, and this game has an exciting roadmap lined up:

3 years of content filled with in-game releases and even a film scheduled for release, to be produced by Sony Studios.

We are presented with the perfect opportunity for a sweeping Transmedia game assault,

We will start simple: slick media placement that introduces the game, and the REC-1 SUPER EARTH RECRUITMENT TERMINAL - a custom ChatGPT and a key game piece .

oh yeah… and all of these photos are in-game. Taken by us.

PHASE ONE

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ATTRACTION

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PHASE ONE - ATTRACTION -

PHASE 2

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INTERACTION

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PHASE 2 - INTERACTION -

WE’VE GOT THEIR ATTENTION, LET’S KEEP IT.

Gamers liked to be immersed in lore: Super Earth — with her commanding tone and satirical language — is the perfect vessel of humor and interaction.

The REC-1 SUPER EARTH RECRUITMENT TERMINAL is a Custom Built ChatGPT and a key game piece, introducing players to interaction with her universe and her tone.

First, It sends links or locations to purchase Helldivers 2, then introduces chat interaction.

REC-1

SUPER EARTH

RECRUITMENT TERMINAL

interact with REC-1, the official recruitment terminal for Super Earth. REC-1 gives you options to purchase the game first, and then you can have fun.

REC-1 administers tests, conducts audits of the user’s loyalty, and is a…

SUPER EARTH VOICE OF AUTHORITY.

REC-1 gives a comical and shameless link plug, then it answers the question.

Our user has asked “What makes Helldiving fun?”

PHASE 3

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SUBVERSION

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PHASE 3 - SUBVERSION -

WE’VE GOT THEm hooked.

Now let’s f#&k with them.

Gamers liked to be played with. Super Earth does not.

This phase introduces VANDALIZATION/HACKING of the media placements. Rebels are trying to spread the message of anti-democracy. Will you listen closely?

PHASE 4

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RETENTION

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PHASE 4 - RETENTION -

Now the real fun begins.

The smartest among us plugged in the altered headlines from phase 3 into REC-1.

REC-1 now becomes ###REB!! — a rebel informant leading the most skeptical among us on a goose chase: can you crack the puzzles and find THE FIRST POD?

Input Headlines

Players who input any altered headline in the REC-1 SUPER EARTH RECRUITMENT TERMINAL will “hack” the system, turning it into ##REB!! - a rebel insurgent network.

Learn the truth

Players learn about the alternate truth of Super Earth - the ultra-treasonous, covered up fact that Super Earth might actually be the bad guys.

Get the next step

Something big is coming, and you’re gonna need ##REB!! to help you get through it.

PHASE 5

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IMMERSION

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PHASE 5 - IMMERSION -

The first pod has been found.

there’s three more. let them race.

The finder of the first pod has their swag, but there’s a catch. HELLDIVERS 2 is cooperative — the finder is promised more loot if they inform the community of the included note:

There are three more pods .

where to get clues:

  • the social media site formally known as twitter

    Using the language of tyranny (binary code), we will take over the HELLDIVERS X account.

    Users who translate and input into ###REB!! will receive the next set of clues and steps.

  • REDDIT

    Reddit is a platform where the community is highly active; we infiltrate the r/helldivers subreddit and commit treasonous acts.

    Users who put the pieces together and enter them into ###REB!! will receive the next set of clues and steps.

  • IN GAME

    What better place to interact with a gamer base than in the game? We will have bots run up to players and spit out a binary code — only on Super Helldive, the hardest difficulty.

    The player will need to use Playstation’s retroactive screen grab feature to capture the moment and painstakingly write the code out to give to ###REB!!

PHASE 6

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premiere

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PHASE 6 - premiere -

It’s big release time.

let the winners go as a squad.

The big payoff: custom suits, tailored trinkets and in-game items for the victors, and special merchandise, available at the movie premiere.

It’s been one HELL of a ride, and we’re in for one HELL of a show.